fashion for fashion’s sake – Mon Chou

fashion for fashion’s sake

There are many designers and their namesake brands who have marked the history of international fashion such as the regal Giorgio Armani, the refined Yves Saint Laurent, the iconic Salvatore Ferragamo and many others who deserve equal importance and recognition. Impossible not to mention the emblematic Alexander McQueen. The most provocative and visionary contemporary fashion designer, whose career was so sadly cut short by his sudden suicide in his luxury loft in Mayfair, United Kingdom. Known for his uninterrupted need to escape the rules of couture and for collections linked to an almost shocking gothic-punk aesthetic, Alexander McQueen has often been defined as “the hooligan of high fashion”. A genius of the fantastic, his vision of fashion has undoubtedly changed the rules of the fashion system. McQueen was among the first designers to mix art with fashion, not only thanks to his exciting creations, but also thanks to the spectacular special effects recreated on catwalk sets around the world.

Attending one of his shows meant letting yourself be drawn into his imagination where clothes were the protagonists of a surreal universe. The technical sensitivity of McQueen, one of the most respected stylists in the entire fashion business, sees innovation and non-conformism in his designs so much so as to place him on the podium of the avant-gardes of fashion. It is impossible to forget him and even less to remember him as Alexander McQueen, the experimental, provocative designer with great artistic talent that he himself tried to make every time brilliant, scenographic, exceptional and above all poetic in all its nuances. Whatever the trend, the novelty, the taste that each designer puts into his collections, it becomes something unrepeatable, an irreplaceable work of art, an incredible innovation, an indelible slice of history with a single common goal, reaching the eternity in the Olympus of fashion.

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