pills – Mon Chou

fashion vs food

Fashion loves food. Two apparently different worlds which instead hide within them a universe of affinities and similarities. Fashion loves food. Haute couture and signature cuisine are definitely part of the same universe, at least creative. In fact, these are two arts, the similarity of which is all the clearer the more you look at them with the right perspective, like an impressionist painting. Fashion and cuisine, two words behind which lies all the magic and mastery of their creators. A combination which, in the Italian panorama depicted by the main excellences, turns out to be a winning choice. Cuisine, or rather the world of food, understood in its globality of expressions, can be considered in the same way as fashion, that is, as a constantly evolving world, made up of trends that change, disappear and reappear periodically. Well yes, no coincidence. At the basis of a good dish or the right combination for the perfect outfit there is a balance and, why not, a pinch of originality. The fashion world meets the restaurant business; a wave of imagination and modernity that can only do good for the world of food. A trend, that of fashion and cuisine, which continues to renew itself with great designers who meet the Italian culinary tradition, giving life to elegant restaurants, with excellent cuisine and an environment with a modern and refined design at the same time.

The appointment to enjoy good food is in the premises of the big brands such as Ceresio 7 in Via Ceresio 7 in Milan, designed by the Canadian twins Dean and Dan Caten, designers of Dsquared2 with a terrace with swimming pool that offers a breathtaking view of the city. A place suitable for any occasion, perfect not only for dinner but also for an aperitif or an exclusive drink; Emporio Armani Caffè in Via Crocerossa in Milan, the reality of Milanese nights and days. A symphony with King George, as the whole environment is basic but impactful. The menu is also a triumph of traditional dishes such as tiramisu, to be enjoyed, however, in a truly special location; Trussardi Alla Scala, the restaurant of the Maison Trussardi which offers classic Italian cuisine enriched by international influences through the use of seasonal and high quality products. Located in the heart of Milan, the restaurant offers its customers refined design, starred cuisine and a view of the historic Piazza della Scala. Food and fashion merge in a sublime interweaving, chosen to explore and enjoy this dual heritage of national culture, also recognized and appreciated on a global level. Fashion dresses the body, beautifies it, enhances it and protects it; food passes through it and nourishes it; fashion nourishes the mind, food nourishes the body. In short, if food calls, fashion responds.

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long live street style

Two simple words, a world to discover: street style. Different, bold and personal, it is the coolest style of the fashion people. English term that is used to describe a mood that is inspired and appropriated by trends deriving from street clothing. It had widespread diffusion already in the 90s, becoming unmistakable and unparalleled in the new millennium, thanks to the experimentation and total creativity that distinguishes street style today as one of the most refined and fun styles. Of great importance are street photographers who play a fundamental role in the fashion business panorama; with their fleeting shots they help us discover what is in from what is absolutely out. These immortalize various subjects in their most curious styles, showing us real, sincere, free fashion that is accessible even to us mere mortals. The latest trends pass through the metropolises and become an integral part of global culture, making us true citizens of the world. Wandering around the big cities you will surely encounter different cultures and styles, but only by coming across a completely new way of living do you often feel a great desire to try, play with your own personality and transform yourself, overlapping fabrics and colours. Numerous brands including Off-White, VTMNTS, Supreme, GCDS, Palm Angels and many others have decided to take inspiration from street style and transform it into the common thread of entire collections and into the philosophical essence of the brand itself.

The message that they have decided to convey is purely realistic and concrete, where the road becomes a real catwalk. And this is where all the trends are concentrated, in which everyone is the protagonist of their own creation; authentic, snapshot images of a constantly evolving society. Street style, street fashion, urban, casual style lives on the street and so, it draws ideas and contaminations from the street. Great confirmation for the new trends are the “sporty-chic” style as well as the “ethnic” mood reinterpreted with increasingly modern and contemporary colors and cuts. But a very important element is also the presence of garments that recall vintage, all accentuated by structured clothes and neutral colours. Street style inspires the catwalk with casual looks to copy. And for the evening, sumptuous and sparkling dresses cannot be missing, with embroidery and flashes of sequins. A true must-have of the “Street Style” is the garçon style which represents a new way of being sexy even when wearing his clothes. What’s the trick? Dare, dare and dare again, perhaps with a super feminine accessory or better yet, with an unexpected detail. This way it will be practically impossible to go unnoticed. Evolution, fun and imagination are the secret to a perfect street look through which one’s identity shines through, the character of a constantly moving society, where fashion that does not arise from the street is certainly condemned to become out of fashion.

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from magazine to blog 360° revolution

The affirmation of fashion from the origins of the printed paper to the innovation of the blog has overturned the traditional communicative reality in the last century. The Internet has truly overturned some key concepts of the old way of doing journalism. The technological reality produced with the development of the digitalisation of information has generated the phenomenon of Web 2.0. What distinguishes the new paradigm is the affirmation of a culture capable of generating and conveying innovative contents and interpretative keys to reality through the internet and social media. One of the sectors that has best been able to grasp and use the impact of these tools in a productive manner is that of fashion which, thanks to the help of modern communication strategies, has managed to integrate social networks with the means of communication already existing like printed paper. With the birth of Instagram, Twitter, Facebook, Tiktok, anyone can express their aesthetic point of view when it comes to fashion. In recent years there has been the birth of a new publishing system, based on the creation of web pages updated in real time, with a high level of visibility and low cost, used for sharing various types of content and which are becoming increasingly successful and global power: blogs. Born as diaries on the web, blogs have proven over time to be an effective tool for competing with traditional publishing, not only due to their immediacy but above all thanks to the ease of finding information. Furthermore, the birth of social networks, gaining an authority equal to other means of communication, has changed the way of communicating fashion, an exclusive privilege for years of the paper magazines in the sector, elevated to true institutions of the Fashion System. Analyzing the Italian side, the change starts from Vogue Italia, directed by Franca Sozzani who in February 2001 arrives on the web with the aim of creating a new sharing with readers, an original way to try to break down that wall that has always placed a clear division between those who make the magazine and those who read it. What the magazine is trying to create is a new method to make users/readers who are becoming more and more demanding and who want to be involved at 360° more involved.

 

With the birth of communities, forums and social networks that make communication increasingly participatory and open, Vogue Italia decides, through the website, to transform itself into an online editorial team, through which readers are accompanied behind the scenes: how the fashion shows are created, who takes care of the photo shoots, which models are selected, which new trends to follow; these are some of the questions that the digital version of the magazine aims to answer via the Web. From a brand reloading perspective, the first steps taken by the magazine focus on social networks, used as new communication channels that never lose sight of the style and purposes of a brand that has been regularly on newsstands for years. New technologies do not only modify social relationships, but also the method of using language. The form of writing becomes more flexible and streamlined, it loses the solemnity and rigidity to which it was linked in the past and begins to glimpse new ways of use. A phenomenon that is felt not only in the context of traditional social media, such as Twitter and Facebook, but which can also be found with the birth of blogs online. The blog revolution produces an interesting evolution in the concept of traditional journalism. Today, we are even increasingly witnessing the spread of the figure of the Fashion Blogger/Influencer, that is, he or she who uses their passion for fashion as a more direct and immediate tool of communication, allowing a vast audience from different social contexts to get to know the world of Fashion and Street Style in depth. They are surprisingly influential, they dictate the rules of fashion, they are creators of collections for the most important brands. The definition of Fashion Blogger/Influencer, however, has evolved over time, going from young people often without journalist passes to access the front rows of the most sought-after catwalks, to women, and today with great surprise also men, who immortalise their outfits in a series of shots and poses more or less likely to be shown online to the world, preferably during exclusive events organized by companies or through press offices. It is not a technological event that causes discussion in the world of research, but an event that guides the transformation of society in all its forms. Questo, rappresenta perciò, la dimostrazione che la moda per sua natura incline a dettare e seguire nuove tendenze, non può restare inerte alla rivoluzione digitale e come lei, anche i suoi lettori diventano i protagonisti di un contesto che con il tempo è riuscito a creare un universo di infinite possibilità.

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article trend 2024 the tie from a symbol of classicism to a subversive element

The tie is the first male accessory. Symbol of elegance and class. Colourful, striped, checked, in silk, in cotton, in different colours, prints and materials. There is plenty of choice, because in the world of fashion there is a precise dress code. Often thanks to details you can make the difference in having an impeccable appearance and being well dressed at the same time. Today, subverting all the canons of fashion, ties have become the indispensable accessory of a woman’s wardrobe. A trend that is developing more and more. A typical accessory of men’s clothing that is becoming popular in the female world and which transmits a very specific message of power and character. The must have of formal style returns in a glamorous way. Outside office hours the tie becomes a detail of a recognizable mannish style, but with that seductive and refined touch. A formality that entertains and stimulates creativity. The secret lies in the styling; If the rules must be respected in the workplace, you can have fun with your wardrobe in search of strong contrasts. An evergreen accessory that redraws the boundaries of today’s definitions, in which the female universe is perfectly at ease, symbolizing that freedom to be and not just to appear.

The new life of the tie speaks of gender fluid, but above all of freedom, imagination and creativity. Much of the credit goes to Pierpaolo Piccioli, creative director of the Valentino maison, who with a thin, mostly black tie, combined with his perfect ally, the white shirt, brought an imprint of rigor and at the same time of transgression to fashion. There are numerous combinations from which you can take inspiration, so much so that you can use it with a t-shirt in a more casual way or with men’s suits and coats in compliance of a timeless classicism. It can be said that the tie is such a versatile accessory that it can be combined with a truly vast and heterogeneous variety of looks, without ever appearing old style or kitsch. And why not opt for a total outfit in which the tie blends in and blends in with the suit, where perhaps the only hint of color could be the contrasting accessories? What a treat! The treasure hunt is open in the wardrobes of your friends, boyfriends, dads, uncles, grandparents. Give vent to your imagination and borrow the tie you like best.

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valentina poltronieri: interview

Valentina Poltronieri bursts into the fashion scene with exuberance, recognisability and dynamism. The Joke Foolishly collection revives the unique and identifying liveliness of the brand, in the Fall Winter 23/24 collection, it chooses to tell an adventure, a human journey, which often appears tiring, but at the same time is fun, playful and nice: the life of the circus performer.
Hi Valentina, tell us something about yourself! How did your passion for fashion begin and how did you approach this world?
Good morning everyone, I’m Valentina Poltronieri, born in 1993, founder and creative director of the Valentina Poltronieri brand of the same name. I can define my passion for fashion as innate. The world of fashion has always been a fascinating place for me, I have been attracted to it since I was little. At the beginning, I still remember, I often drew and looked at fashion magazines relating to wedding dresses. Later, when I started studying, the world of Women’s Prèt-à-Porter opened up. The first approach to the fashion world was participation in some small events, obviously still in an anonymous format and only as a spectator to begin to get to know some figures of the Fashion System. The real approach to the world of fashion was in 2011 in conjunction with the last year of high school (I was attending the technical institute for surveyors at Salesiani Don Bosco Treviglio, BG) during which I had the opportunity, thanks to a gift made by my parents, to be able to attend an Individual Fashion Styling course at the Accademia del Lusso. Once the morning surveying lessons were over, a few afternoons a week I headed to the institute in Bergamo to learn various disciplines including fashion sketch design, textile merchandise, basic illustration of technical plates, etc. Thanks to the liveliness and energy transmitted by my teacher Luca, my passion from just attraction for this world has become a real passion in wanting to learn and continue my studies to integrate many more notions and details! After completing the course I sent my application to join one of the most beautiful schools in Milan, the Istituto Marangoni, here I attended the Three-Year Fashion Design Course.

The frenzy, the anxiety, the joy of the three years spent here were decided to open a dream and to continue with the last phase of studies at the Secoli Institute by attending the Master in Pattern Making and Women’s Tailoring.
How did you manage to create your brand?
I started developing a brand/logo idea when I was attending the Course at the Accademia del Lusso. Together with my teacher we experimented with some logos from which a really nice one came out that mixed the letter V with the P. Then together with the same teacher we created the real logo of the Brand, the one that you still know. An essential, clean and geometric logo. The birth of the brand as a collection development was born a month after graduating from Istituto Secoli thanks to the opportunity and visibility given by the Institute’s fashion show which gave some students the opportunity to participate in the Milano Moda Graduate and the Guangzhou Fashion Week . The launch came thanks to the inclusion in a closing event of the Milan Women’s Fashion Week in February where I had the pleasure of meeting the teacher Giuseppe Fata, then president of Camera Moda Giovani Fashion Designer. From this occasion other knowledge developed which allowed the emerging brand to be born and the first collections to come to life. I don’t deny that the knowledge and the opportunity to participate in other initiatives was simple, in fact the beginning was complex and difficult especially because I had to start getting to know this world from the inside, finding trusted people who could give me advice. The brand on a production level came to life within the laboratory in which I worked, Fiorella Cassaghi in Vigevano, which gave me the opportunity to develop the collections, to get to know, thanks to the internal team of seamstresses, pattern makers and cutters, many aspects of the production phases. I owe the real beginning and the real launch of the fashion system to the participation in Altaroma in 2020, an excellent scenario for Emerging Brands. Through the showcase, visibility has certainly increased but still, having entered our 4th year of activity, we are still in the brand development, expansion and communication phase.

In your collections we can see the search for an original style, which mixes urban streetwear with the elegance of tailoring. How important is this aspect for you?
The originality of this style, which I identify as fun, ironic, colourful, certainly helps me to differentiate myself from classic styles. The style I created starts from simple, clean, linear and feminine lines which are highlighted and enlivened by the use of color and by experimenting with color combinations as well as by ironic and fun prints designed by me according to the theme of the collection which make the style fresh and friendly. The clothes are all designed and produced within my laboratory, VP Fashion & Creative Lab, which is located in the historic center of Treviglio, BG. The garments strictly follow the points of Italian tailoring with attention to detail. Each garment is produced respecting the Made in Italy and the choice of fine and weaving fabrics. Since last year I have also taken on the project to enhance female entrepreneurship, craftsmanship and Made in Italy.
Three adjectives that identify your style?
Many have defined my style as “Wonderland”.
Your latest collection is called Joke Foolishly. From what or where does the initial inspiration come from? Can you describe the process, from concept to final product?

As always, the inspiration for each collection starts from a journey, in the Fall Winter 23/24 collection, I chose to tell an adventure, a human journey, which often appears tiring, but at the same time is fun, playful and nice: The Life of a Circus Performer. As always, the inspiration for each collection starts from a journey, in the Fall Winter 23/24 collection, I chose to tell an adventure, a human journey, which often appears tiring, but at the same time is fun, playful and nice: The Life of a Circus Performer. The collection is dominated by a riot of bright, exuberant colours, patterns designed by me, fun, geometric, bold textures, dynamic, rounded and soft volumes. The collection always starts from the concept from which a photographic, textile and color moodboard is developed. Using the following mood, the first sketches are sketched, developing volumes and combinations. Once the design and graphic phase is concluded, we move on to the creation of the model for each clothes designed as a sketch. The paper patterns are still created manually by me so that, at any time, I can create modifications and adaptations. I cut and sew the model, evaluating the sewing phases and adjustments to be made during construction. Once all the products are packaged they will be ready for the last precious creative phase, the photos for the photo campaign. Last phase but absolutely no less important than the others, in fact, useful for giving birth to and reliving the unique mood and style of the collection for the viewer.

What is your favorite part of the creation process?
My favorite phase is the packaging of the garment, because by joining the various pieces of the model you have the strength to give birth to what was previously just a 2D idea in three-dimensional format, above all the reward of seeing what was previously just a sketch come to life on paper. I really like sewing, in fact when customers and people come into my workshop and identify me as a tailor it’s an exciting word for me. Going back to the old days and being called a couturier is rewarding.
Research and development are increasingly present concepts in the collective imagination of fashion. What role did the research and development of materials, finishes and textures have within the project?
These are delicate and important phases that are carried out meticulously. Research is certainly the one that most of all identifies and best expresses the brand, so it must be done well and based on well-defined criteria. Without good in-depth research you don’t have a good collection. The choice of materials and accessories completes what we were looking for for our project. The fabrics must be precious and I must create sensations to the touch and sight. Natural, silky, enveloping fabrics are the basis of quality and experimentation. Attention to material and accessories have never been as fundamental as in this period with the development and growth of green, friendly and vegan.
Is there any great designer that you admire and who has particularly influenced you?
For me, two are the most important people who have given a creative and human turning point: Coco Chanel and Karl Lagerfeld. However, I have always tried not to focus only on two great artists like them but to wander and capture the good from various designers to increase on a cultural level on all fronts.

Is there a dream you were able to make come true? Instead, what is your greatest wish that hasn’t yet come true?
Yes! I managed to make some of my dreams come true. Some small and some larger, some sweaty with effort, others unexpected but always fruitful from hard work and determination. I would like to share with you, without going into detail, some of these: the most important, in 2021, when on January 11th I opened my headquarters as well as creative and tailoring laboratory. The brand came to life;
unexpected, the award in September 2022 from the Chamber of Commerce of Bergamo to the “Recognition of Work and Economic Progress, Young Entrepreneurs Under 30”;
sweaty but after three years of failed attempts, the email from that evening in 2020 in which “Altaroma” accepted my participation in Showcase, promoted my collection in the event’s fashion show calendar and created an exclusive interview for me with Victoria Hyde;
excited, it will always remain the most significant meeting of my life. Having had the opportunity to present my collection to Anna Wintour. On that occasion I also had the pleasure of meeting, getting to know and presenting my project to: Sara Sozzani Maino (Vogue Talents), Edward Enninful (Vogue UK), Nicole Phelps (Vogue Runway & Vogue Business), Francesca Ragazzi ( Vogue Italia) and Viola Bisiach (Vogue Italia).
Do you have any future projects, life or work, that you would like to give us a preview of?
Yes, I have a project under development which is to expand the brand on a commercial level. An important and difficult step! I would like to say THANK YOU for the opportunity to have made my story known to your audience!

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article curvy when beauty is oversize

The revolution of the curvy universe in the world of fashion is finally taking hold on the catwalks. The era of breadsticks is fortunately over to give space to real people, with their shapes and roundness. Who said skinny is beautiful? In recent times the stereotype of female beauty has favored thinness in the fashion sector, even reaching extreme levels, and creating a distorted world, at the limits of reality. However, the dictatorship of breadstick sizes, fortunately, is increasingly giving way to the freedom to feel comfortable in sizes L and up, making everyone proud of their curves. This is due to the fact that 80% of women do not wear a size 0 but on average they range from 44 to 48. Having a size that does not exactly reflect the stereotyped beauty standards imposed by society does not necessarily mean being fat, but proud of who you are and above all accepting your body with all the curves in their place. Is it really possible to be sexy without wearing the famous size 38 and having decidedly generous shapes? Women with generous shapes are well-groomed, toned, in harmony with their body shape. Real people with studied and successful sex appeal; the right combination of softness, elegance, refinement and self-irony. Eight out of ten men, in fact, honestly admit that they find a curvy woman much more intriguing than a skinny one. Fortunately, the real woman is back in fashion. The concept of aesthetics is very relative compared to the complex and articulated meaning it possesses. In ancient times, for example, the Greeks believed that beauty could only derive from the essential set of harmony, symmetry and proportion: the perfection produced by the measurements of the parts, the set of qualities perceived through our senses and which arouse sensations in us definitely pleasant. We are all beautiful and have the right to like ourselves and be liked. All we need to do is take advantage of the opportunity to highlight our qualities, even if curvy women, as we know, are not much appreciated by the world of fashion and catwalks.

However, there are many models, the so-called “curvy” ones, who are fighting hard battles to not be discriminated against, and above all to be recognized as supermodels in all respects. Among these we find Barbara Ferreira who owes her fame to her soft and abundant curves which she shows with real pride and Ashley Graham, size 48-50, the first “plus size” model to pose for Sports Illustrated. True beauty, as Vogue Italia defined them on the historic 2011 cover; curvy women have shapes but are not fat. They are people who had the intelligence to create a completely new and conscious relationship with their own body. Curvy, so what? Maybe they do not represent the prototype of canonical beauty that the mass media have tried to recreate with the image of a glam woman, tall, young and thin, but they too can be amazing, beautiful, sexy and desirable. «Size diversity is not just a female problem», declared Ivan Bart, president of IMG Models, one of the most important fashion agencies in the world with offices in New York, Paris, London, Milan and Singapore, which provides “Brawn” a division for plus-size models; an initiative with a positive and truly significant message regarding dimensional diversity even among men. Physicality is important and plus-size in a man is not only fascinating, but an indication of masculinity. Curvy is sexy even for men. Let’s face it, a little fat never hurts, it helps to give us a feeling of strength and power and above all, who makes us feel more protected than a man with a belly? As they say: man of guts, man of substance. The perfect size? It’s all in the brain: sensuality and charm are not a question of size. The imperative is to love and accept yourself for who you are, healthy bearers of roundness. This should give us a certain awareness: each of us is different from the others and is beautiful precisely because of our uniqueness. In short, it is not thinness that makes a person fascinating, but the joy with which he experiences his shapes, his simply being a human being.

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top 5: the christmas wishlist of a perfect fashionista

The countdown to Christmas has already begun and the anxiety over the rush for gifts is breathing down our necks. Gifts for others, but Christmas is known to be the time when we can also indulge in just as many snuggles for ourselves and this, let’s be honest, is the best part of Christmas time, besides obviously the binging on lunches and dinners. If you like to always be updated on the latest trends, Mon Chou wanted to help you by compiling a top 5 of those gifts that a self-respecting fashion addict should receive under the tree or ask for in her personal letter to Santa Claus. A must have of the moment? But certainly a Valentino calfskin bag with a maxi metallic logo. The bag can be worn over the shoulder, cross-body or by hand thanks to the removable handle and sliding chain. A bag that is sophisticated enough and strong that captures attention and enriches any look with its touch of modernity and slightly retro classicism. The guarantee of guarantees as a Christmas gift? The perfume, because although tastes are subjective, a fragrance of the moment that you absolutely must try is Paradoxe Intense by Prada, described as an extraordinary floral bouquet that combines the freshness of neroli bud and jasmine with the warm notes of synthetic amber and musk. A delicate and original perfume that when worn evokes overwhelming and irreverent sensations.

A choice dictated by the connections of the senses, so simple as to be unexpected. Since something red is never missing at Christmas, a satin nightgown by La Perla with black lace embroidery on the décolleté is that touch of color you need under the sheets. An explosion of femininity and a rush of sensuality that will leave your man speechless, reawakening a passion from a thousand and one nights. Where do you go if you don’t have red lipstick, and especially at Christmas? Chanel with its Rouge Allure offers it in an intense nuance, with an impalpable texture and easy to apply. With a lipstick like this, with a matte finish and a mysterious allure, the lips will become the undisputed protagonists of the make-up, giving the whole look uniqueness and character, accompanied by a good dose of sensuality. Guaranteed femme fatale effect! In this case, no introductions would even be needed. These shoes represent the forbidden dream of every woman who imagines her feet inside … Louboutin. In short, the famous Chanel n° 5 drop in stiletto heels version. To make your parties more captivating, the proposed model is not represented by the classic pumps, but by a total black leather boot; aggressive, but at the same time sophisticated and très chic. And, since wearing something red at Christmas is tradition, what could be better than a nice pair of shoes with the famous scarlet sole?

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pamela timpano: interview

A fashion beyond gender. Interview with Pamela Timpano, bearer of an idea of fashion that dampens differences.
Let’s start from the beginning! Your origins and love for fashion. How did it come about and how did you carry it forward?
The passion for fashion was born during my childhood, watching my mother work for hours on her beloved Singer treadle sewing machine with which she sewed, mendes and hemmed everything. To me she was a sorceress who used scissors instead of a wand. I remember that my living room furniture was inundated with pattern and sewing magazines but also fashion magazines like “Elle” to always keep up with the latest trends. When you see a garment being born, even without fully understanding the technical aspects of tailoring, you learn to value craftsmanship because everything is taken care of down to the smallest detail, thus making it a unique garment. And it was precisely the uniqueness and customization of the clothes that led me to this new project and the creation of my brand.

How did the idea of creating your own brand come about? Was that your dream from the beginning, or was it a lighting that came to you later?
No, the idea of opening a brand never crossed my mind. I started upcycling my wardrobe in 2012 by modifying all the clothes I no longer used and then selling them on sites like Depop or eBay. I wanted to give a second chance to those discarded clothes and when I realized that my ideas aroused interest I started to take things seriously by searching for vintage clothes and warehouse remnants but also quality fabrics and materials that could be used and assembled in my clothes. However, I wanted to give an identity to those garments so I decided to create my brand Ti_Pa at the end of 2021 (the name comes from the association of the first two letters of my surname and my name).
The creative process of a collection is quite complex. What phase excites you the most?
Perhaps the most exciting phase is starting from a reverse process, since instead of designing the model, choosing the fabric and making the garment, I look at the finished garment and get an idea on how to enhance it.

What inspires you? Your mentors?
When I’m in bed in total silence my head starts to travel, I have time to find inspiration for what I want. I start to put together the pieces of what interested me during the day. I think inspiration should come naturally, without effort. When I have something inside my head I can already imagine it and so I make it happen.
The true underlying theme of the brand seems to be that of “A gender” fashion. Is it a real stylistic opportunity or does it simply reflect the need to communicate a message? For me, “a-gender” fashion encloses both intentions. The message I’m trying to give is that you can’t tell people what to wear! We can’t say what a woman or a man should buy! Gone are the years when pink, tulle, rhinestones and sequins were a girls’ prerogative or blue was a purely masculine colour. And what I am proposing are fluid clothes suitable for every body and every gender, without distinctions, labels or prejudices, a true fusion between masculine and feminine.
Your collection is young, conceptual and unusual. How would you explain your brand’s philosophy to those accustomed to mainstream fashion?

Unlike commercial fashion, when a unique piece is created, every aspect is taken care of down to the smallest detail by the design. Uniqueness, combined with customization, and sustainability are the strong points. When they ask me what the essence of my brand is, I start from the definition of upcycling: “the process of transforming by-products, waste materials, useless or unwanted products into new materials or products perceived to be of higher quality”.
Is there any style that influenced you for this particular aesthetic?
I don’t have a precise reference aesthetic. Fashion is cyclical and the great thing is that we can enjoy it in the way we want every time. The styles can be endless, but I like to reinterpret clothes based on current fashion trends.
What will be your brand’s promotion strategies: social media, influencers?
Word of mouth is helping me a lot. I believe it is one of the first forms of promotion also thanks to the presence of social media. I also believe in the power that influencers have in being able to involve the users who follow them.

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did someone ballerinas

Sporty, casual or elegant, there are all types and for all tastes. Impossible to resist their charm, ballet flats are the perfect alternative for those who really don’t want to hear about heels. Their versatility comes in handy especially on those days when we are desperately looking for comfort. So to avoid always using the same old sneakers, here they come to our aid, ready to make even the most basic outfit sophisticated; that touch of class, a symbol of femininity, personality and refinement that intertwines perfectly with the aesthetics and trends of the moment. A unique shoe that marked history, going from being a male shoe in the 1500s to then being used in the Middle Ages also by women whose length determined the status of the wearer. The peak of their popularity came in the 1960s with Audrey Hepburn wearing them with her caprese style trousers. Made for her by Gattinoni, they have become an indispensable accessory in her wardrobe, both on set and in private life. Another ballet flats icon was Jacqueline Kennedy, she had many of these shoes. It must be said that the ballet flats model par excellence is the one with the slightly rounded toe. According to historical sources, the first toe shoes were designed by Rose Repetto in the 1960s for her son, the dancer Roland Petit.

The dance shoe production house, inaugurated in 1956 which has its headquarters in Paris, in Rue de la Paix, produces not only toe shoes for dancers from all over the world, but also handcrafted models of the highest quality , often made in limited editions. Today, ballet flats are a must in the women’s footwear scene, representing one of the few timeless pieces in the world of fashion, so much so that they are proposed among the most popular trends for the fall/winter 2024 season. Accessories with refined materials and a bon ton allure, for Simone Rocha ballet flats must be worn strictly with stockings, structured baby dolls, lace and flowers. For Cormio too, these shoes represent the workhorse of her collection. Accompany with capri pants, knitted tops, long skirts and sailor t-shirts. The beating heart of the Ami Paris fashion show, the ballet flats with stockings are shown only if they are toe. Marc Jacobs also takes up the trend and offers these shoes on the feet of his models in the variant with white socks. For those who have not already purchased a pair of stockings and ballet flats with rounded or square toe, in leather, silk or patent leather, you absolutely cannot miss the appointment with the season’s trend. An iconic accessory that certainly deserves a place on the podium of our wardrobe must-haves. What world would it be without ballet flats? If they didn’t exist we would have to invent them.

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fashion for fashion’s sake

There are many designers and their namesake brands who have marked the history of international fashion such as the regal Giorgio Armani, the refined Yves Saint Laurent, the iconic Salvatore Ferragamo and many others who deserve equal importance and recognition. Impossible not to mention the emblematic Alexander McQueen. The most provocative and visionary contemporary fashion designer, whose career was so sadly cut short by his sudden suicide in his luxury loft in Mayfair, United Kingdom. Known for his uninterrupted need to escape the rules of couture and for collections linked to an almost shocking gothic-punk aesthetic, Alexander McQueen has often been defined as “the hooligan of high fashion”. A genius of the fantastic, his vision of fashion has undoubtedly changed the rules of the fashion system. McQueen was among the first designers to mix art with fashion, not only thanks to his exciting creations, but also thanks to the spectacular special effects recreated on catwalk sets around the world.

Attending one of his shows meant letting yourself be drawn into his imagination where clothes were the protagonists of a surreal universe. The technical sensitivity of McQueen, one of the most respected stylists in the entire fashion business, sees innovation and non-conformism in his designs so much so as to place him on the podium of the avant-gardes of fashion. It is impossible to forget him and even less to remember him as Alexander McQueen, the experimental, provocative designer with great artistic talent that he himself tried to make every time brilliant, scenographic, exceptional and above all poetic in all its nuances. Whatever the trend, the novelty, the taste that each designer puts into his collections, it becomes something unrepeatable, an irreplaceable work of art, an incredible innovation, an indelible slice of history with a single common goal, reaching the eternity in the Olympus of fashion.

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