fashion vs food – Mon Chou

fashion vs food

Fashion loves food. Two apparently different worlds which instead hide within them a universe of affinities and similarities. Fashion loves food. Haute couture and signature cuisine are definitely part of the same universe, at least creative. In fact, these are two arts, the similarity of which is all the clearer the more you look at them with the right perspective, like an impressionist painting. Fashion and cuisine, two words behind which lies all the magic and mastery of their creators. A combination which, in the Italian panorama depicted by the main excellences, turns out to be a winning choice. Cuisine, or rather the world of food, understood in its globality of expressions, can be considered in the same way as fashion, that is, as a constantly evolving world, made up of trends that change, disappear and reappear periodically. Well yes, no coincidence. At the basis of a good dish or the right combination for the perfect outfit there is a balance and, why not, a pinch of originality. The fashion world meets the restaurant business; a wave of imagination and modernity that can only do good for the world of food. A trend, that of fashion and cuisine, which continues to renew itself with great designers who meet the Italian culinary tradition, giving life to elegant restaurants, with excellent cuisine and an environment with a modern and refined design at the same time.

The appointment to enjoy good food is in the premises of the big brands such as Ceresio 7 in Via Ceresio 7 in Milan, designed by the Canadian twins Dean and Dan Caten, designers of Dsquared2 with a terrace with swimming pool that offers a breathtaking view of the city. A place suitable for any occasion, perfect not only for dinner but also for an aperitif or an exclusive drink; Emporio Armani Caffè in Via Crocerossa in Milan, the reality of Milanese nights and days. A symphony with King George, as the whole environment is basic but impactful. The menu is also a triumph of traditional dishes such as tiramisu, to be enjoyed, however, in a truly special location; Trussardi Alla Scala, the restaurant of the Maison Trussardi which offers classic Italian cuisine enriched by international influences through the use of seasonal and high quality products. Located in the heart of Milan, the restaurant offers its customers refined design, starred cuisine and a view of the historic Piazza della Scala. Food and fashion merge in a sublime interweaving, chosen to explore and enjoy this dual heritage of national culture, also recognized and appreciated on a global level. Fashion dresses the body, beautifies it, enhances it and protects it; food passes through it and nourishes it; fashion nourishes the mind, food nourishes the body. In short, if food calls, fashion responds.

w o r d s  a l e s s a n d r a  r o s c i

t r a n s l a t i o n  e u g e n i a  b o o k