The appointment to enjoy good food is in the premises of the big brands such as Ceresio 7 in Via Ceresio 7 in Milan, designed by the Canadian twins Dean and Dan Caten, designers of Dsquared2 with a terrace with swimming pool that offers a breathtaking view of the city. A place suitable for any occasion, perfect not only for dinner but also for an aperitif or an exclusive drink; Emporio Armani Caffè in Via Crocerossa in Milan, the reality of Milanese nights and days. A symphony with King George, as the whole environment is basic but impactful. The menu is also a triumph of traditional dishes such as tiramisu, to be enjoyed, however, in a truly special location; Trussardi Alla Scala, the restaurant of the Maison Trussardi which offers classic Italian cuisine enriched by international influences through the use of seasonal and high quality products. Located in the heart of Milan, the restaurant offers its customers refined design, starred cuisine and a view of the historic Piazza della Scala. Food and fashion merge in a sublime interweaving, chosen to explore and enjoy this dual heritage of national culture, also recognized and appreciated on a global level. Fashion dresses the body, beautifies it, enhances it and protects it; food passes through it and nourishes it; fashion nourishes the mind, food nourishes the body. In short, if food calls, fashion responds.

The message that they have decided to convey is purely realistic and concrete, where the road becomes a real catwalk. And this is where all the trends are concentrated, in which everyone is the protagonist of their own creation; authentic, snapshot images of a constantly evolving society. Street style, street fashion, urban, casual style lives on the street and so, it draws ideas and contaminations from the street. Great confirmation for the new trends are the “sporty-chic” style as well as the “ethnic” mood reinterpreted with increasingly modern and contemporary colors and cuts. But a very important element is also the presence of garments that recall vintage, all accentuated by structured clothes and neutral colours. Street style inspires the catwalk with casual looks to copy. And for the evening, sumptuous and sparkling dresses cannot be missing, with embroidery and flashes of sequins. A true must-have of the “Street Style” is the garçon style which represents a new way of being sexy even when wearing his clothes. What’s the trick? Dare, dare and dare again, perhaps with a super feminine accessory or better yet, with an unexpected detail. This way it will be practically impossible to go unnoticed. Evolution, fun and imagination are the secret to a perfect street look through which one’s identity shines through, the character of a constantly moving society, where fashion that does not arise from the street is certainly condemned to become out of fashion.

With the birth of communities, forums and social networks that make communication increasingly participatory and open, Vogue Italia decides, through the website, to transform itself into an online editorial team, through which readers are accompanied behind the scenes: how the fashion shows are created, who takes care of the photo shoots, which models are selected, which new trends to follow; these are some of the questions that the digital version of the magazine aims to answer via the Web. From a brand reloading perspective, the first steps taken by the magazine focus on social networks, used as new communication channels that never lose sight of the style and purposes of a brand that has been regularly on newsstands for years. New technologies do not only modify social relationships, but also the method of using language. The form of writing becomes more flexible and streamlined, it loses the solemnity and rigidity to which it was linked in the past and begins to glimpse new ways of use. A phenomenon that is felt not only in the context of traditional social media, such as Twitter and Facebook, but which can also be found with the birth of blogs online. The blog revolution produces an interesting evolution in the concept of traditional journalism. Today, we are even increasingly witnessing the spread of the figure of the Fashion Blogger/Influencer, that is, he or she who uses their passion for fashion as a more direct and immediate tool of communication, allowing a vast audience from different social contexts to get to know the world of Fashion and Street Style in depth. They are surprisingly influential, they dictate the rules of fashion, they are creators of collections for the most important brands. The definition of Fashion Blogger/Influencer, however, has evolved over time, going from young people often without journalist passes to access the front rows of the most sought-after catwalks, to women, and today with great surprise also men, who immortalise their outfits in a series of shots and poses more or less likely to be shown online to the world, preferably during exclusive events organized by companies or through press offices. It is not a technological event that causes discussion in the world of research, but an event that guides the transformation of society in all its forms. Questo, rappresenta perciò, la dimostrazione che la moda per sua natura incline a dettare e seguire nuove tendenze, non può restare inerte alla rivoluzione digitale e come lei, anche i suoi lettori diventano i protagonisti di un contesto che con il tempo è riuscito a creare un universo di infinite possibilità.